In 1993, Bill Blake founded Feature Flooring. Eventually his sons, Lee and Cole, joined the family business where they mixed, cleaned and troweled at an early age and learned the operations side as they got older. Now, Lee Blake is our CEO and Cole Blake oversees operations.
Our founder Bill Blake had a passion for building and problem-solving, which led to a career as an engineer working on bridges up and down the East Coast. Raised in Baltimore, he set out to solve the floor problems local restaurateurs and bar owners were experiencing and developed a revolutionary material that was durable, safe and easy to install without shutting down.
In 2002, founder Bill Blake invented JetRock flooring and today it is sold nationwide. In 2010, the University of Maryland asked us to shorten the cure time and improve heat resistance. JetRock was born to meet these demands and today is the most durable commercial flooring.